Whipstitch Capital Serves as Exclusive Financial Advisor to Rocco & Roxie Supply Co. In Strategic Sale to PetIQ

February 28, 2023, Boston, MA. Earlier today, PetIQ, LLC announced that it completed the acquisition of Rocco & Roxie, LLC and Subsidiaries (“Rocco & Roxie”, the “Company”) on January 13, 2023. Whipstitch Capital served as the exclusive financial advisor to the Company in the transaction.


Rocco & Roxie is a leading, premium, pet products brand with offerings including cleaning products, training aids, treats, shampoos, and a recently launched supplement line. With unrivaled brand authenticity and highly efficacious products, the Company has established itself as a high performing pet odor eliminator brand.


“Rocco & Roxie is one of few emerging pet brands to extend from e-comm-only to omni-channel. It solidified its permission to win online and in-store through outstanding success with Amazon, Target and PetSmart. Stand-out branding and strong performance across categories positioned them as a highly attractive acquisition target,” said Greg Ucich, Director, Whipstitch Capital. He added, “Working with founders like the Magleby family and the broader Rocco & Roxie team was delightful and we are thrilled with the successful outcome.”


Andress Blackwell, Executive Director, Whipstitch Capital added, “Rocco & Roxie is a top performer in pet cleaning, having achieved the number one bestselling pet odor eliminator position on Amazon. They created a special brand and we are excited to watch Rocco & Roxie continue its growth under PetIQ’s ownership.”


“The Whipstitch team was by our side every step of the way. Their high-touch approach and personal engagement provided me and our family the comfort and support we needed during such an important and pivotal time for the brand we created,” said Morgan Magleby, CEO, Rocco & Roxie. He added, “we were not expecting an investment bank to offer this level of emotional connection – it made such a difference.”



Founded in 2013, Rocco & Roxie is a leading, premium, pet products brand with offerings including cleaning products, training aids, dog treats, pet fashion accessories, grooming shampoos, and pet supplements. The brand was founded by the Magleby family and remained a family-owned, family-operated business leading up to its sale to PetIQ.



PetIQ is a leading pet medication and wellness company delivering a smarter way for pet parents to help their pets live their best lives through convenient access to affordable veterinary products and services. The company engages with customers through more than 60,000 points of distribution across retail and e-commerce channels with its branded and distributed medications, which is further supported by its own world-class medications manufacturing facility in Omaha, Nebraska. The company’s national service platform, VIP Petcare, operates in over 2,600 retail partner locations in 41 states providing cost effective and convenient veterinary wellness services. PetIQ believes that pets are an important part of the family and deserve the best products and care we can give them.



Whipstitch Capital is the largest independent private investment bank in the U.S. solely focused on better-for-you and emerging consumer brands sectors, specializing in sell-side, buy-side M&A and private placements. Whipstitch understands that every situation, every company and product is unique. We listen. We focus. We provide honesty and transparency. We make deals happen. We create the ‘whipstitch’ of the deal. Get ready to Deal DifferentTM. For more information click here.