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Edricco Reina

Managing Director, SPINS

Edricco Reina is Managing Director of Financial and Strategic Partners Group at SPINS.  SPINS is the only source for cross channel retailer analytics; health & wellness expertise; industry leading consulting services; consumer insights; and digital applications for brands, consumers and retailers. In this role, Edricco leads engagements with Private Equity, Investment Banks, CPG M&A, Consultants and Third-party strategic partners.

Edricco Reina is Managing Director at SPINS, the single source for cross-channel retail analytics, consulting services, digital solutions, and health & wellness expertise connecting shopper values to product innovation. In this role, Edricco leads engagements with SPINS Retail, Financial Markets and Strategic Partnerships.

Prior to joining SPINS, Edricco held leadership roles at NIQ (formerly The Nielsen Co.), Anderson Merchandisers, and New Market Capital. He brings 20+ years of experience building high performing business practices through winning marketing & sales strategies, innovation, building new capabilities, and a strong entrepreneurial mindset focused on long-term value driven growth. He holds a bachelor’s degree in Corporate Finance and Business Law from Western Michigan University and a Master of Business Administration from Elmhurst University.


SPINS is a passionate advocate of brands and retailers that promote healthy living. As the leading provider of retail consumer insights, analytics reporting, and consulting services for the Natural, Organic, and Specialty Products Industries, its business off­erings are helping retailers in this high growth area to connect people with the brands that they need and love. Learn more at www.spins.com.